The latest hints from an advertisement by Nike suggest that its much-awaited sneaker NFT might appear on Fortnite. The short video showed three logos from Nike’s web3 platform “.Swoosh”, Epic Games’ Unreal Engine, and Fortnite. Most speculation suggests that Nike will likely drop a collection of sneaker nonfungible tokens (NFTs) in Epic Games’ trending game, Fortnite.
This potential move will give room for massive web3 adoption by traditional gamers. Active player data shows that Fortnite has had over 242.9 million active players in the past 30 days. The integration would help reinstate the viability of NFTs in gaming.
During a recent announcement, Nike stated that June 20 will be the genesis of the ultimate Sneakerhunt. The shoe manufacturer did not give any further details about what will happen on June 20. The short transitional video features Fortnite’s and Nike’s Air Max logos, “Airphoria” and finally “.Swoosh” and Epic Games’ Unreal Engine logos simultaneously.
The main information behind the video is yet to be disclosed, permitting gamers to suggest another school of thought. Some members of the web3 community speculate that Nike could have created an NFT-related game using Fortnite Creative 2.0. The creation platform allows users to design virtual island game maps using Fortnite assets.
Despite the difference in suggestion, the interaction between Nike and Epic Games indicates a potential interaction between games and NFTs. In recent times, Nike’s NFT segment has tried to enter the traditional gaming market.
Nike Exploits in the Metaverse
Earlier this month, “.Swoosh” announced that some NFTs would be integrated into games developed by EA Sports. The video game developer is popular for its highly successful FIFA game. Nike and EA Sports collaborated to enhance and enable the personalization of fans’ virtual worlds. Despite the agreement between the two firms, it is uncertain if NFTs will be featured in FIFA.
Nike made its debut into the metaverse world in 2021 with the acquisition of virtual sneakers and the collectible brand RTFKT. The sportswear brand also launched Nikeland, a “micro metaverse” built within the Roblox ecosystem.
