Quick Take
- DDC will use $528M in new funding to accumulate Bitcoin as a core treasury asset
- Investors include Anson Funds, Animoca Brands, and Kenetic Capital
- The raise is one of the largest BTC-specific efforts by a NYSE-listed company
DDC Enterprise, the parent company of Asian food brand DayDayCook, has announced plans to raise up to $528 million to execute what it calls the most aggressive corporate Bitcoin treasury strategy ever attempted by a publicly traded company.
The NYSE-listed company will deploy nearly all of the capital to acquire Bitcoin. The raise includes a $26 million equity PIPE investment, a $300 million convertible note facility, and a $200 million equity line of credit. Backers include Anson Funds, Animoca Brands, Kenetic Capital, and several crypto-native angels.
CEO Norma Chu said the goal is to position DDC as “the world’s most valuable Bitcoin treasury” while continuing to operate its food platform. The company has already acquired 138 BTC, with more purchases expected as funding tranches close.
Animoca Brands’ involvement is notable not just for the capital, but for its growing position in digital asset finance. The firm, known for investing heavily in blockchain gaming and infrastructure, recently disclosed over $450 million in annual bookings and a total asset base of $4.3 billion in its long-delayed FY2021 audit. The report confirmed Animoca’s ambitions to enter public markets and further extend its investment footprint across digital property sectors—including Bitcoin.
Anson Funds is leading the raise with a convertible note that carries no interest and matures in 24 months. A $25 million initial tranche has already been committed, with $275 million in additional capacity available through future drawdowns. The equity line gives DDC discretion to accumulate BTC under favorable market conditions.
“This capital commitment represents a strong mandate to execute an ambitious corporate Bitcoin accumulation strategy globally,” said Chu. “We’re bridging global capital markets and the Bitcoin ecosystem with full conviction.”
Maxim Group LLC acted as the exclusive financial advisor. Closings remain subject to standard conditions.
