Quick Take
- Immutable featured live on the New York Stock Exchange’s broadcast network
- Robbie Ferguson says gaming earns $160B annually, with 70% spent on in-game items
- Immutable backed by Tencent, Coinbase, Temasek, and others
Immutable appeared on NYSE TV Live this week. The segment featured co-founder and president Robbie Ferguson, who joined from Sydney to discuss the company’s blockchain infrastructure for games.
Ferguson outlined Immutable’s approach to digital ownership, describing it as a platform where players can buy, sell, and trade in-game items with real-world value. He said gaming generates $160 billion a year in revenue. Around 70% of that comes from the sale of in-game assets that users currently cannot transfer or resell. Immutable’s system allows those digital items to be treated as owned goods through blockchain-based infrastructure.
The platform includes wallets, payment systems, and backend tools designed to make Web3 features accessible to game developers and players. Ferguson said the user experience now matches what traditional players expect. Users can create accounts and manage in-game assets without needing to understand crypto fundamentals like private keys.
Immutable has raised several hundred million dollars in capital. Investors include Tencent, Coinbase, and Temasek. The company is using those funds to onboard more Web2 game publishers to the platform. Ferguson said there are now more Web2 studios using Immutable’s tools than Web3-native projects.
Recent examples include Netmarble and Ubisoft. Tokyo Beast, a mobile game built on Immutable, reached the number one spot on the Japan App Store. Immutable is also involved with a growing pipeline of publishers preparing to integrate blockchain elements into their gameplay and economies.
During the interview, Ferguson pointed to three trends affecting the space: regulatory movement in global markets, improvements in user onboarding, and scalable blockchain infrastructure. Immutable is building around those trends to provide a full-stack platform for game economies.
Ferguson also addressed crypto adoption through games. He noted that Fortnite has more monthly active users than the entire crypto industry combined. Immutable sees games as the primary entry point for users into blockchain, where choices around stablecoins, wallets, and tokens will shape the ecosystem.
The company is positioning its tools to support that transition. Immutable is currently powering both in-production and live titles, and the platform is seeing adoption from established publishers as well as new projects.
Ferguson appeared on NYSE TV following his talk at the Goldman Sachs APAC Fintech Conference, where he also spoke about game-based onboarding and blockchain infrastructure.
