Quick Take
- SUP Foundation will bring SuperGaming’s 200M lifetime players onchain starting this fall
- GameChain is being built with B3 to scale asset ownership for mobile gamers
- Lotus Vault mint launches in August as the foundation’s first onchain asset
The SUP Foundation, a new initiative from mobile game developer SuperGaming, formally launched this week with plans to bring the company’s 200 million lifetime players onchain. The push is anchored by a custom blockchain called GameChain, developed in partnership with B3 and set to go live this fall.
SuperGaming has operated for more than a decade as a self-published studio out of India. It has quietly built a large player base across mobile titles like MaskGun, Silly Royale, Tower Conquest, Battle Stars, and Indus. Combined, the games have topped over 160 million downloads. SuperGaming reports over $40 million in annual revenue and employs between 150 to 200 people.
Building GameChain with B3
Earlier this year, SuperGaming announced GameChain, a new L3 chain built on top of Base in collaboration with infrastructure firm B3. B3 is positioning itself as an open app layer for gaming, and GameChain is designed to give players control over their in-game assets. Players will be able to own and trade items across the studio’s portfolio through this custom chain.
The chain aims to serve the large player base SuperGaming has amassed since launching titles like MaskGun (100M+ downloads) and Tower Conquest (25M+). The move also signals a deeper integration of blockchain into mobile-first game development in one of the fastest growing gaming markets.
Advisors and Capital
Roby John, a Y-Combinator alum from the W12 batch, founded SuperGaming after building an educational app studio called Tap to Learn. The SUP Foundation will be supported by two lead advisors: Dith and Haitzu, who also announced the formation of Pylon Capital this week. Pylon is a new advisory and investment firm focused on Web3 gaming GTM and growth, with SUP and Mythical Games as its first named partners.
SuperGaming has raised around $6.8 million across several funding rounds. It has remained venture-backed since its early years, while keeping publishing and distribution in-house.
Genesis Drop Incoming
To mark its transition onchain, SUP Foundation will launch its first NFT collection, called the Lotus Vault. The mint is scheduled for mid-August, with a whitelist raffle currently live on Alphabot. Few other details about the collection have been made public.
According to the foundation, this drop is meant to kick off the SUP ecosystem and will serve as the starting point for community involvement ahead of the GameChain rollout later this year.
India’s $9.2B Gaming Market Aligns With Web3 Growth
India is the fastest-growing games market in Asia and MENA, projected to reach $9.2 billion by 2029, up from $3.8 billion in 2024, according to Lumikai. The country is expected to hit 724 million gamers over the same period, with rising in-game purchases growing at a 44% CAGR, driven by mobile-first, mid-core titles.
Mobile remains the dominant platform, with 81% of players using smartphones under $400 and 90% on low-data plans. Digital payments, primarily through UPI and wallets, power most in-game transactions. These trends support a mobile-first player base that is increasingly spending, and structurally aligned with Web3 gaming models that emphasize asset ownership, token use, and digital wallets.
