Quick Take
- Twitch emails promote 2XKO sponsorships with gifted subs as sole pay.
- Streamers earn one bonus sub only after viewers gift five during promo.
- Creators report six or seven identical spam emails despite opt-outs.
Twitch rolled out sponsorship deals for 2XKO that tie compensation directly to viewer actions. Streamers receive one gifted sub for every five gifted by their audience during designated stream times, after platforms deduct standard cuts of 30 to 50 percent from both gifted and bonus subs.
The offers require overt promotional readouts and specific gameplay sessions focused on the League of Legends spin-off, now available on PC, Xbox Series X|S, and PS5. Multiple creators noted receiving repeated notifications, with some counting seven identical emails in hours, even after declining.
Zach Bussey described the setup as requiring promotion of the fighter with no guaranteed return while other streamers emphasized how the model shifts funding burden onto viewers funding streamer pay.
Riot Games and Twitch have stayed silent on adjustments. Terms like these risk limiting 2XKO streams if creators pivot to other platforms, as past Riot promos like Valorant site-wide events avoided such conditions. Developers position the fighter for broad appeal, so revisiting creator incentives could boost visibility ahead of competitive seasons.
