The XOCIETY adidas collaboration is bringing branded digital wearables, token rewards, and profit-sharing NFTs into the on-chain gaming world. This new crossover pairs XOCIETY, the post-apocalyptic extraction shooter built on the Sui blockchain, with adidas, the global sportswear brand expanding its digital identity strategy.
Each adidas x XOCIETY Mystery Box contains a digital “Certificate,” minted as an NFT, which unlocks ALTS-inspired in-game skins, airdrops of $XO (XOCIETY’s native utility token), and access to offchain revenue sharing through XOCIETY’s unique Corporate Share (XCS) system. A total of 2,600 boxes will be available, split between two types: 2,000 “adidas Packs” at $129.99, and 500 discounted “Partner Packs” at $89.99. An additional 100 are reserved for promotions by the developers at NDUS Interactive.
“We’ve always seen adidas as a symbol of cultural evolution, and this partnership lets us bring that energy directly into gameplay,” said the team at NDUS Interactive in a recent blog post. “This isn’t just a cosmetic drop—it’s an expansion of how brands can operate inside playable, ownable ecosystems.”
Unlocking Digital Culture With Rarity-Based Rewards
Every box guarantees a Certificate with one of four rarity tiers: Uncommon (60%), Rare (25%), Epic (12%), or the ultra-limited First (3%). Each tier determines how many adidas-themed skins you unlock, ranging from three full sets (Uncommon) to all eight (Epic and First). Sets include a mix of sneakers, tops, and bottoms designed with adidas’ 75-year history and futuristic ALTS aesthetic in mind.
More than just wearables, certain tiers also qualify for $XO token airdrops post-TGE (Token Generation Event) and a share of ecosystem profit from in-game spending, a mechanic powered by the XOCIETY Corporate Shares system.
The mint is set to take place on the SUI-native marketplace Tradeport, with minting windows beginning May 14 for allowlisted wallets and public sales opening May 16. Minting ends May 23.
How To Get Whitelist Access To The Partner Pack
Access to the Partner Pack phase—priced at $89.99—is restricted to wallets on the allowlist, which is being coordinated by The Juice Team, a community hub supporting early crypto gaming activations, including XOCIETY.
There are a few ways to secure your spot:
- Founder Key NFT holders and Ronke NFT holders—both tied to The Juice Team ecosystem—are eligible to claim limited allowlist access.
- Everyone else can earn a whitelist slot by spending Juice Points in The Juice Team’s rewards market, accessible via their official Discord server.
- Additional raffles and partner giveaways will also run through official XOCIETY and adidas social channels.
Wallets on the Partner Allowlist can mint up to two Partner Packs. The public phase, which begins after the allowlist window, has no purchase limit.
A Step Forward For Adidas In Gaming
The collaboration also marks a major milestone for adidas’ Web3 expansion. Launched in December 2024, ALTS by adidas was the brand’s first full-scale digital avatar project, featuring 20,066 unique avatars focused on identity and creativity. Now, those avatars are making their way into playable space for the first time through XOCIETY.
On the game side, XOCIETY’s hybrid PvPvE shooter model has earned attention for blending fast-paced Unreal Engine 5 gunplay with RPG progression and persistent economic systems. Players can own avatars and assets as NFTs, earn from their in-game contributions via $XO and XCS, and join corporations that function as DAOs within the game.
XOCIETY has already run five limited playtests and is gearing up for its largest event yet—its Epic Games Store debut and $100,000 prize pool playtest, going live May 15 through May 23. Pre-registration is now open at app.xociety.io.
With support from backers like HASHED, Spartan, KRAFTON, and Sui, XOCIETY is positioning itself as more than just a game—it’s a platform for evolving what digital ownership looks like in real-time, high-stakes environments. The adidas partnership adds cultural weight and introduces new players, both Web3-savvy and not, to what player-owned progression can mean.
For adidas, it’s a chance to make ALTS not just wearable—but playable.
